Look into the following facts:
- More than 80% of web users access websites through major search engines like Google and Yahoo.
- Approximately 90% of web users are not interested in results that go beyond the top 20-30 search engine results. If they fail to find what they are searching for, they simply give up or recourse to some other means of information.
- About 75% of web user’s use search engine results with an objective of buying a product or service.
In short, if a website does not figure in the first 10-20 results for a particular keyword, then it is unlikely to get any web traffic from the search engines.
The most effective means of doing well in the eyes of the search engines and of course to your target market is getting the help of reputation management/brand management services.
Below are some of the most useful long term benefits of reputation management companies are:
Positive branding and targeted traffic:
Through reputation management, it is possible to drive highly targeted traffic your business website. Since these are people who have concrete inclination towards buying, there are higher chances of traffic conversion.
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Wider and Larger Brand Visibility
Search engine optimization can generate high visibility to the brand at moderately low expenses. Effective reputation management is similar to having the best marketing and promotions campaign working for a website 24/7/365 and unlike other marketing campaigns, SEO is highly affordable.
Improved sales and performance
Through steady efforts, reputation management improves sales significantly and thus improve bottom lines. This way, reputation management firms provides clients good return on their investment, dollar for dollar, when equated to other means of sales and promotion. It is definitely one of the most reasonable modes of marketing.
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Improved web experience
Reputation management companies are not just about boosting the search engine rankings. Reliable service providers also know the significance of making the whole web experience a great and fulfilling one. To this end, they make sure that the web page design is clean, organized, natural and fast loading. They also ensure that the web content is original and informative and that web visitors benefit from visiting the website. Thus, web visitors are persuaded that the information, product or service is the frontrunner in their niche.
Today, networking is an essential factor of selling. Search engine experts can help companies build a strong social media presence through creating blogs and joining in online conversations through social networking websites such as Facebook and Twitter. So, the products or services are able to reach out to a wider and bigger audience in a personal way. This boosts sales much more effectively than other marketing strategies like TV ads, pamphlets, brochures and etc.
By getting in the first page of search engine like in Google, a business website is able to achieve global exposure which leads to establish strong credibility and reach. Considering the nature of competition, reputation management methods that are effective in increasing sales is a must for any website that want to stay and survive with the cutthroat competition.